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the fine game plan
GO-TO-MARKET
STRATEGY
the fine game plan approaches gtm strategy with the end in mind, understanding that each component of your strategy is interconnected. tfgp strives to create ecosystems that engender customer loyalty and ensure the consumer experience is delivered exactly as envisioned.
brand positioning
VALUE PROPOSITION
TARGET CONSUMER & COMPETITION
TONE & VOICE
PRICING & DISTRIBUTION
product
commercialization
IDEATION, MODIFICATION
& REFINEMENT
SUPPLY CHAIN OPTIMIZATION
CATEGORY DEVELOPMENT & EXPANSION
customer acquisition
FUNNELS & CHANNELS
ROI EXPECTATIONS & PARAMETERS
LEVERAGE DATA & TECHNOLOGY
distribution & segmentation
CHANNELS
SCALE MODEL
SEGMENTATION
LICENSING
customer relationship management
TRANSFORM TRANSACTIONS INTO RELATIONSHIPS
MAXIMIZE LTV
LEVERAGE DATA & TECHNOLOGY
BUILD COMMUNITY
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